First Group signs an MOU with Charge&go

The First Group has announced a partnership with Charge&Go, an E.V. solution by e&. Through the partnership, the Group will be installing Electric Vehicle (E.V.) charging stations at its six hotels, making it Dubai’s first hospitality company to embrace this forward-looking practice for the environment.

The E.V. charging stations will be located across six of the brand’s properties – The First Collection at Jumeirah Village Circle, The First Collection Business Bay, Tryp by Wyndham Dubai, Wyndham Dubai Marina, Citadines Metro Central Dubai, and Grand Heights.

The E.V. charging stations will feature cutting-edge rapid charging technology, ensuring that E.V. owners can recharge swiftly and return to the road without lengthy delays. Its universal compatibility will also be able to charge a wide range of electric vehicle makes and models. In addition, the company said that the “user-friendly interface” and payment options will make the charging experience a “convenient and easy process for all E.V. users.”

Muammar Nasir Al Rukhaimi, C.E.O., Etisalat Services Holding (ESH), a subsidiary of e& said: “This partnership demonstrates our dedication to ‘Charge&Go’ and our support for electric mobility in U.A.E. We are committed to leading the conversations on sustainability and exploring the limitless possibilities with technology. Today, innovation goes beyond ground-breaking products and solutions; it also involves making choices that benefit the environment and generations that will inherit this planet from us.”

“We take great pride in this significant milestone alongside our valued partner, Charge&Go as it exemplifies our commitment to sustainability within the dynamic realm of hospitality. As the U.A.E. steers towards a sustainable economy, we acknowledge our key role as a partner in shaping an environmentally conscious future. This initiative underscores our commitment to being catalysts of positive change and responsible stewards of our environment”, commented Rob Burns, C.E.O., The First Group.

“Offering E.V. charging stations makes our hotels a hassle-free option for electric vehicle owners and allows our guests and partners to support a cleaner and greener future with us,” says Karim Abdelhamid, V.P. – Hotel Operations, The First Group.

“Such robust sustainability strategies have helped us achieve a substantial reduction in The First Group’s carbon footprint, anchoring our corporate values with worldwide environmental priorities. As we continue to serve the discerning corporate traveller, we remain determined to continue pioneering new benchmarks in sustainable practices and operational excellence.”